behind the brand

This is a weekly newsletter for solopreneurs and small business owners navigating the reality that their brand needs to evolve

whether you're working with a DIY setup, in the middle of a rebrand, or managing an established brand through business pivots. If you love learning about the why behind brand design and want practical, actionable strategies to help you own your personal brand and feel confident marketing it—because you understand not just the what, but the how and why—then this is for you.

This opt in get you on one of the coolest email lists around, and yes, I am a marketing girlie so I sometimes send promotional emails too but no worries you can unsubscribe at any time.

The #1 feedback I get about this newsletter is that it's one you'll save for later and come back to—the content feels like its own course. 

from the archive:

your website was never supposed to be a one-and-done thing

it wasn't a 10k job (so why make it one?)

lessons from a week long flop & a CCO year

high ticket offers? in THIS economy?

creating more content in less time - the soloprenuers guide to consistency

the nueroscience behind why personal brands will sell in 2026

Because the best work, the hardest work, the most impactful work, happens behind the brand.

I've bootstrapped my brand from the ground up and learned a lot of lessons the hard way.

This newsletter is my way of sharing those lessons—the behind the brand stuff—to save you the time, tears, and money I wish I could have saved myself.

I'm a brand designer who loves user experience, strategic positioning, and connecting the dots between your offers, your messaging, and your visual identity.

Especially the in-between parts.

The Cedar June Brand Color Kit

build your brand color kit →

PDF guide, canva template & tutorial

A step-by-step guide that teaches you how to create a personalized mood board and develop a brand color scheme directly from it—including Canva templates, color theory breakdown, and two rounds of personalized feedback from me.
your brand.

2d Design Masterclass

simplify designing for your brand

learn the design basics that will help you make the most of your brand id & save time in canva

Learn to design like a pro (even if you aren't one) so you can stop wasting time in Canva and create conversion-friendly, on-brand designs for your social feed, email, and website.
your brand.

Chief Creative Officer Week FREE framework

make more time for your brand →

get more done for your brand in 5 days than you have in the last 5 months

You know what needs your attention—you just can't seem to find the time to do it. The CCO Week framework shows you how to block the time (even just an hour a day), pick one focus, and make more progress in 5 days than you have in the last 5 months on your brand.

Studio Sessions | brand pivot strategy

Brand Brushstrokes | Illustrations & Identity

The Signature Site | DFY Website Design

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