Stop second-guessing every design decision and get the permission slip to show up as your whole, multifaceted self 

learn moreillustration portfolio

You don’t have to choose between your different expertise areas or water down your personality to fit into an “industry standard” look. 

This process creates a personalized visual theme built on the threads that connect all parts of you and your business—custom illustrations that celebrate your differentiators instead of hiding them.

You’re tired of feeling like you have to choose between looking “too personal” or “too corporate.”

Your diverse expertise is actually your strength, but you can’t figure out how to represent that visually without looking scattered. So you end up watering down your personality to fit industry norms, but it never feels authentic—and potential clients can sense the disconnect.

Or maybe you’re experiencing what I call the branding butterfly effect.

You finally updated your services page. It feels so much better now.

But wait—now your Instagram bio doesn’t match. And your About page suddenly feels off. And your email signature looks outdated. And your lead magnet references the old offer structure.

The list of what needs updating gets longer every time you look.

You could rush to fix everything at once and burn out. Or you could keep putting it off and live with a brand that never quite feels cohesive.

And even if you do have some brand elements, you have no clue how to actually use them consistently. Your brand “guidelines” are a pretty PDF collecting digital dust on your desktop while you wing it with every piece of content. Without clear systems, your team (or VA) can’t maintain brand consistency, which makes creating content that much harder.

lets create a brand you love

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

sound familiar?

Maybe you’ve also felt this: You get a flash of clarity about your brand. You race to implement everything before the inspiration disappears. You work frantically for three days straight, trying to capture all the ideas.

then you crash

Burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the whole cycle starts again.

& your brand never quite feels finished

You’ve been piecing together your brand through DIY solutions, but you’re stuck in that uncomfortable space where you know you need something better—something that actually represents your personality, values, and aesthetic. 

Here's what happens after we add some brushstrokes to your brand:

01

Your audience starts recognizing your content before they even see your name. Your custom illustrations become your signature—people screenshot your posts, share them in their stories, and tell their friends “you have to follow this person, their brand is so unique.” You’ve created that instant visual recognition that makes you unforgettable.

You stop hiding parts of your personality or expertise to appear “professional enough.” Your theater background, your spiritual side, your quirky sense of humor—it all gets to be part of your brand story. You attract clients who love ALL of you, not just the sanitized professional version, and your work becomes more fulfilling because you’re showing up as your whole self.

02

Someone asks about your services and instead of making excuses for your "basic" brand, you confidently share your website and social media. You'll pitch that dream collaboration or apply for that speaking opportunity without cringing at how your brand looks. Your visuals finally match the quality of your work, and everyone can see it.

03

When you’re ready to hire a VA or social media manager, you hand them your brand guidelines and they immediately know how to represent your brand consistently. Your team can create content that looks and feels like you made it. You’re no longer the bottleneck for every single design decision, and growing your business feels manageable instead of overwhelming.

05

book a free discovery call

You’ll open Canva to create a social post and instead of that familiar dread, you’ll feel genuine excitement. Your custom illustrations are right there waiting for you, your colors feel perfect, and everything just… flows. Content creation becomes the highlight of your week instead of a chore you avoid. You’ll catch yourself thinking “I can’t wait to share this!”

04

The slow branding & illustration process

STEP TWO:

Build your vision together - I create mood boards that actually reflect your personality (not just what everyone else in your industry does). We explore directions that make you go “YES, that’s me!” even if you never considered them before. I turn your scattered ideas into a clear visual direction.

STEP THREE:

Show you two OMG-evoking options - I present 2 completely different creative directions that both feel authentically you. I explain the strategy behind each choice (so you understand WHY it works) and help you pick the direction that makes you most excited to show up.

STEP FOUR:

I teach you the “why” behind every design decision so you can confidently use and evolve your brand long after our work together ends.

STEP FIVE:

Create your custom illustrations - I design 3 one-of-a-kind illustrations that tell your specific brand story. I make sure they work everywhere—your website, social media, business cards, everywhere. I include meaningful details that reflect what you actually do and who you are.

STEP SIX:

I’ll show you exactly how to use everything - I walk you through how all the pieces work together in a comprehensive presentation. I give you clear guidelines so you know exactly how to use your new assets, plus a bonus workshop session to make sure you’re getting the most out of your illustrations.

STEP Seven:

The result? Brand guidelines that actually tell you WTF to do with your identity, custom visuals that are uniquely yours, and the confidence to show up as your whole, multifaceted self without sacrificing credibility.

STEP ONE:

Get to the heart of who you really are - In our hour-long brand story session, I dig into what makes your brand uniquely YOU. I help you figure out how all your different passions and expertise actually connect, and together we uncover the vibe you want people to feel when they see your brand.

The result? Brand guidelines that actually tell you WTF to do with your identity, custom visuals that are uniquely yours, and the confidence to show up as your whole, multifaceted self without sacrificing credibility.

The result?

add some brushstrokes to your brand

"I immediately got happy tears in my eyes!"

how perfectly they blend my teaching, coaching and marketing with my natural health niche...OMG so much! I love the colours, the Matisse feel, how organic they are, how perfectly they blend my teaching, coaching and marketing with my natural health niche... They're fabulous. Thank you!"

— Jayne T., Herbalist & Marketing Strategist

“I’m still feeling more and more clear with each step of this process.”

“I think these illustrations give my brand more definition. Like taking a 2D strategy and turning it 3D… This has been such an incredible opportunity. Something about this level of visualization really helped clarify to me that it is important to me that I somehow mesh all 3 parts of this business together visually and not just via mentioning it.”

— Savannah B., Broadway Electrician & Business Strategist

“It blew me away… This is freaking awesome!”

“You are such a talented, intuitive BADASS and I firmly believe that EVERYBODY needs to go through this process! This has forced me to clarify so much of my own process, brand, and identity—seeing this as the result of that is so validating! You’ve made me feel both exuberantly excited for the future of my brand + business, but also wildly SEEN.”

— Ash B., Coach & Astrologer

Custom illustrations & icons aren't just some cute little pictures—they're the secret to making your entire brand feel cohesive

Here's what most brand designers won't tell you: logos and color palettes alone don't create the visual recognition you're craving. Custom illustrations become the flexible, storytelling element that can adapt to any platform, any content format, any marketing material you need. They're what transform a collection of brand elements into a unified visual identity that actually tells your unique story across everything you create.

And that's why they are the cornerstone of my brand identity design process.

Standalone Illustration Option

Discovery & Strategy
• 60-minute Brand Story Session to uncover what makes you uniquely you
• Collaborative mood board creation on Pinterest
• 2 strategic creative direction options with complete rationale
• One round of revisions on creative direction

Custom Illustration Package
Custom illustration packages (1-3 illustrations) available for brands with existing identities. Include:
• One round of illustration refinements
• Multiple file formats (PNG, AI, JPG, SVG) for any use case

Implementation & Ongoing Support
• 60-minute implementation workshop (book within 3 months of delivery)
• Custom Notion workspace with all your files organized
• 3 months of email support for questions as you implement

Your Investment: $2,590(Payment plans available)

Timeline: 4 weeks from brand story session to final delivery

Starting at $500. Contact for custom pricing. 

Complete Brand Identity Package

Discovery & Strategy
  • 60-minute Brand Story Session to uncover what makes you uniquely you
  • Collaborative mood board creation on Pinterest
  • 2 strategic creative direction options with complete rationale
  • One round of revisions on creative direction

Complete Brand Identity
  • Brand identity refresh or redesign based on your chosen direction
  • 3 updated logo variations (primary, secondary, submark)
  • Refined color palette and typography selection
  • One round of revisions on brand identity elements

Custom Illustration Package
  • 3 custom brand illustrations designed specifically for your story
  •  Pattern variations created from your illustrations
  • One round of illustration refinements

Implementation & Ongoing Support
  • Comprehensive brand guidelines that actually tell you how to use everything
  • 60-minute implementation workshop (book within 3 months of delivery)
  • Custom Notion workspace with all your files organized
  • Multiple file formats (PNG, AI, JPG, SVG) for any use case
  • 3 months of email support for questions as you implement

Your Investment: $2,590(Payment plans available)

Timeline: 5 weeks from brand story session to final delivery
book your complete brand id

Standalone Illustration Option

Discovery & Strategy
• 60-minute Brand Story Session to uncover what makes you uniquely you
• Collaborative mood board creation on Pinterest
• 2 strategic creative direction options with complete rationale
• One round of revisions on creative direction

Custom Illustration Package
Custom illustration packages (1-3 illustrations) available for brands with existing identities. Include:
• One round of illustration refinements
• Multiple file formats (PNG, AI, JPG, SVG) for any use case

Implementation & Ongoing Support
• 60-minute implementation workshop (book within 3 months of delivery)
• Custom Notion workspace with all your files organized
• 3 months of email support for questions as you implement

Your Investment: $2,590(Payment plans available)

Timeline: 4 weeks from brand story session to final delivery

Starting at $500. Contact for custom pricing. 
inquire about just illustrations

Complete Brand Identity Package

With a background in fine arts and education, I bring a completely different approach to brand development than most designers. 

By the way, I’m Catie & my thing is that I don't just create pretty visuals—I teach you the "why" behind every design decision so you can confidently use and evolve your brand long after our work together ends.

As a multi-passionate entrepreneur myself, I know exactly what it feels like to struggle with representing all aspects of who you are without looking scattered. I've been there. Trying to figure out how to show all the different parts of my expertise without looking like I didn't know what I was doing. Wondering if I should mention certain interests or keep them separate to look more "professional."

What makes my approach different: I specialize in the intersection of personal and professional branding through custom illustrations. Instead of forcing you to choose one lane or water down your expertise, I help you find the visual thread that connects all your passions and position your brand around your unique combination of skills.

I don't believe in the "design and ditch" approach. You get comprehensive brand guidelines that actually tell you what to do with your identity, plus three months of ongoing support to ensure you can confidently implement everything we create together. Because beautiful brand assets sitting unused in a folder don't grow businesses—you need the systems and knowledge to actually use what you invest in.

After working with 20+ brands, I've developed a process that transforms complex visions into cohesive visual identities. My clients don't just get custom illustrations—they get permission to be fully themselves in their business, and that transformation is what I'm most proud of..

If you’ve got questions
these should clear things up

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ Do you offer white label illustration services for designers?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

↓ Who is Brand Brushstrokes designed for?

Established entrepreneurs (at least 1 year in business with proven offerings) who need either custom illustrations to add visual distinction to existing brands, or complete brand identity refresh. You need strategic clarity about your positioning—I can't create effective illustrations without understanding what makes you different.

→ Do you offer white label illustration services for designers?

→ What if I'm not sure whether I need just illustrations or the full package?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

↓ What exactly will I receive?

*Standalone Illustrations:* 1-3 custom illustrations, pattern variations, multiple file formats (PNG, AI, JPG, SVG).

*Complete Brand Brushstrokes:* Everything above PLUS 60-min brand story session, collaborative mood boards, 2 creative direction options, 3 logo variations, refined color palette and typography, comprehensive brand guidelines, 60-min implementation workshop, custom Notion workspace, 3 months email support.

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

↓ How does the collaborative process work?

Everything happens in a custom Notion workspace. For full package: 60-min brand story session (video), collaborative Pinterest mood boards with your feedback, 2 creative direction options to choose from. You give input throughout so the final result feels like something YOU created. Illustration-only projects have shorter discovery focused on what you need illustrated and how you'll use them.

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

↓ When can I expect deliverables?

Standalone: 1-2 weeks. Complete: 3-5 weeks from brand story session to final delivery. You'll see creative directions by end of week 1, final deliverables by week 3-5. You have 3 months post-delivery to book implementation workshop.

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

↓ Will I need ongoing design work to maintain my brand?

Not at all. Package includes comprehensive guidelines and 60-min workshop ensuring you're confident implementing. Illustrations and brand system work with tools like Canva for consistency without ongoing design support. If you want additional illustrations later, we can discuss separately.

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

↓ Can Brand Brushstrokes help me launch my next project?

Yup. Many clients use their package for major launches, new offerings, or pivots. Custom illustrations and cohesive brand system give you everything for marketing materials, social content, and promotional assets that feel professional and uniquely yours.

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

→ Do you offer white label illustration services for designers?

↓ Will my illustrations look similar to other clients' work?

Not at all. Every project is completely custom. I don't use templates or repeat concepts—illustrations are designed for your specific story, personality, and brand needs. No two projects look alike.

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

→ What if I'm not sure whether I need just illustrations or the full package?

↓ Do you offer white label illustration services for designers?

Yes. If you're a designer needing custom illustrations for clients, I offer white label services. Contact me directly for custom pricing and process.

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

↓ What if I'm not sure whether I need just illustrations or the full package?

Book a free discovery call and we'll talk through what you actually need. Generally: choose standalone if you love current logo/colors/fonts but need distinctive visual signature. Choose full package if also questioning positioning, feeling scattered, or wanting complete brand refresh with strategic clarity.

→ Do you offer white label illustration services for designers?

→ Will my illustrations look similar to other clients' work?

→ Can Brand Brushstrokes help me launch my next project?

→ Will I need ongoing design work to maintain my brand?

→ When can I expect deliverables?

→ How does the collaborative process work?

→ What exactly will I receive?

→ Who is Brand Brushstrokes designed for?

DIY branding isn't saving you money if you're still second-guessing every design choice six months from now.

You've been telling yourself you'll fix it later. But later turns into months. Months turn into another year of cringing at your website, avoiding content creation, and wondering why your brand doesn't match the quality of your actual work.

the real cost is:

The time you're spending being your own designer instead of doing your actual work.

It's the clients who scroll past because your brand looks like everyone else's.

It's the opportunities you don't pursue because you're embarrassed by how your website looks.

It's another year of the inspiration-burnout cycle—racing to capture ideas before they evaporate, then crashing and forgetting half of what felt clear.

It's living with the branding butterfly effect—where changing one thing makes everything else feel wrong, and the list of what needs updating just keeps getting longer.

Brand Brushstrokes isn't the cheapest or quickest option. But it's the one that actually solves the problem instead of giving you more templates to second-guess.

And it's built on slow branding principles—which means you get a foundation that lasts years, not months. You're not rebuilding this next year.

Add some brushstrokes to your brand

When we co-create your mood board and creative direction together, you get that "YES, this is so me!" feeling instead of someone else's vision.

In 2.5 weeks, you could have custom illustrations and a brand identity that gives you permission to show up as your whole, multifaceted self—or you could spend another year second-guessing every design decision because your brand doesn't actually represent who you are.

ready to finally feel excited about your brand?

We'll talk for 20 minutes about where your brand is stuck. I'll tell you honestly whether illustrations alone will solve it or if you need the full package. If it's a fit, we'll get you on the calendar. If it's not, I'll point you toward what would actually help.

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