You know that feeling when someone asks “What’s your website?” and your stomach drops?

let's fix that

Maybe this sounds familiar:

you type out your URL followed by “I know it needs work but…”?

Your business has evolved—you’re landing bigger clients, charging more, offering new services—but your website still reflects who you were 2-3 years ago. The misalignment is costing you opportunities because potential clients can’t see the full picture of what you offer now.



Or maybe you’ve tried the DIY route and realized you’re spending 10+ hours per week Googling “how to fix mobile menu” and “best practices for homepage layout” instead of doing the work you’re actually good at.

Every designer makes it look easy on Instagram, but turns out there are like 40 technical things you didn’t know you didn’t know.

And the “website in a week” or “design in a day” offers? They’re either using templates (not custom), skipping strategy entirely, or leaving you with a beautiful site that doesn’t actually convert because nobody mapped out the user journey or optimized for SEO.

You need someone to take this entire project off your hands—strategy through launch—so you can focus on your zone of genius instead of becoming an accidental web developer.


schedule a discovery call

I’ve refined The Signature Site process to handle everything that makes website projects so overwhelming—from strategy through launch, so you’re not juggling multiple people or learning web development while you watch tv at night.


Here’s what makes my approach different: I start with your copy and content, then build the design around your actual words. Most designers work backwards, forcing your message into their predetermined layouts. I also include a brand identity refresh as standard—because if your website needs updating, your visual identity probably does too. And I project-manage the entire thing so you’re not coordinating between a strategist, copywriter, designer, and developer. Just you and me, start to finish.


The result? Websites that feel unmistakably like you


( and not like the same cookie-cutter branding & template everyone else in your industry is using) 

My clients who are actively marketing their brand see event inquiries within the first week, thousands in organic sales the first month, and 100k+ book sales from launches. But more importantly, they finally feel confident sharing their URL—and that’s honestly the best metric of all.

sign me up!

picture this

The website launch that supports your brand

Six event inquiries in the first week. $3,000 in organic sales the first month. A book launch that hits Reese’s Book Club supported by a website that works.

These aren’t hypothetical—these are real results from real clients who stopped putting off their website overhaul.

The Monday morning email that changes everything

It's 9am. You're checking emails at your desk. New Contact Form Submission. Instead of yet another misaligned price shopper, it's three paragraphs about why they need to work with you specifically. They quoted something from your About page. They mentioned a case study. They already checked your availability. They're pre-sold. Your website did the selling while you were asleep.

Someone at a conference asks for your website. You don’t hesitate. You don’t add disclaimers. You just send the link and actually feel excited for them to click through. Because for once, your online presence matches the caliber of work you do in real life.

The networking conversation without the cringe

INTRODUCING

Custom showit & square space web design for founder facing brands

Just like your handwritten signature is unmistakably yours, your website should bear the distinctive marks of your personal brand. Unlike traditional template & web designers who start with aesthetics and fit your content and copy in after the fact, I've developed a strategic, story-driven approach that puts your message first and designs to tell that story—creating a digital home that truly bears your signature and connects with your audience.

Sales page pricing & deliverablesFull site build pricing & deliverables

WHAT YOU GET - full site build

The Strategic Foundation

  • Website & visual storytelling strategy
  • User experience mapping (figuring out which pages you actually need)
  • Copy framework & consulting
  • Creative direction + website design guidelines
  • Brand identity refresh included

Your Custom 6-Page Website

When you invest in custom website design for creatives, you’re not getting a template—you’re getting:

  • Home page that tells your story and guides visitors
  • About page that builds connection and credibility
  • Contact/Get Started page optimized for conversions
  • Two custom services/sales pages
  • Blog setup ready for content
  • Custom 404 & subscribe pages (because details matter)

All The Technical Stuff

  • Custom development on your preferred platform (Squarespace or Showit)
  • Email marketing integration 
  • Third-party tool connections
  • SEO optimization
  • Mobile-responsive everything tested on actual devices
  • SSL security and domain setup

Training & Support

  • 1:1 training session (recorded so you can reference it forever)
  • 30 days of post-launch support for questions
  • Easy-to-follow website tutorials you can reference in the future
  • Confidence to update your own site without calling me every time you want to change a comma

Timeline: 5-6 weeks from kickoff to launch

Starting at $5,200 (Payment plans available)

Prerequisites:

Extra pages, e-commerce setup, newsletter branding, social templates, brand photography direction

Add-ons available

Extra pages, e-commerce setup, newsletter branding, social templates, brand photography direction

Don't have copy yet? I provide copy frameworks and consulting as part of the process, plus I can connect you with trusted website copywriters who know my process. Budget an additional $2,000-4,000 for professional copywriting if you're starting from scratch.

Don't need a full website? Maybe you just need one really good page.

Here's what I keep seeing: You've got a website that's *mostly* working. Your homepage is fine. Your about page does its job. But you've got this one offer—maybe it's new, maybe it's evolved, maybe it's the thing you *actually* want to be known for—and the sales page for it is either nonexistent, thrown together in an afternoon, or so outdated it's actively confusing people.

You don't need a full site overhaul for that. You need one strategic, custom-designed sales page that does the heavy lifting for your best offer.


This is for you if:

You have an offer that deserves better than the page it's living on. Maybe you've been selling it through DMs and Instagram stories because your sales page doesn't actually explain what you do (or why someone should care). Maybe you built something in Canva or slapped together a quick page and it *technically* exists but it's not converting. Maybe you're launching something new and you want to get it right the first time instead of DIY-ing it and rebuilding six months from now.

Your website as a whole is fine—you just need this *one page* to actually work.

Strategy & Positioning

We start the same way I start every Signature Site project—with strategy. Before I design anything, we figure out who this page is actually talking to, what they need to hear, and how to move them from "hmm, interesting" to "okay, I'm in." I'll dig into your offer positioning, your audience's actual pain points, and the flow that makes sense for *your* specific offer—not a generic template structure.

Copy Framework & Consulting

If you are not working with a copywriter, you'll get a detailed copy framework for the page—section by section—so you know exactly what to write and *why* each section exists. If you already have copy, I'll review and restructure it. If you're starting from scratch, the framework gives you everything you need to write it yourself or hand it to a copywriter with clear direction.

I'm not writing your copy for you—but I *am* making sure it's strategically sound before I design around it.


Your investment: $1,400
  • Pay in full for 10% off ($1,260)
  • Payment plan: 50% deposit to start, 50% at launch


Custom Design & Development

I design and build your page on your existing Squarespace or Showit site. This isn't a template with your colors swapped in. It's a fully custom page designed around your actual words, your actual offer, and your actual brand—built to guide visitors through a clear journey from "who is this?" to "take my money."

Mobile-responsive, obviously. Every button linked. Every section intentional.

Training & Support

A recorded walkthrough showing you how to update the page without breaking anything—because you *will* want to tweak your copy at 11pm on a Tuesday, and you should be able to do that confidently. Plus 14 days of post-launch support for the inevitable "wait, how do I..." questions.

create my signature sales page

Not sure if you need a single page or the full Signature Site?

Here's the honest answer: if your whole website feels outdated or misaligned, one great sales page won't fix that. It'll just be one great page surrounded by pages that don't match. But if your site is mostly working and you just need *this one thing* done right? That's exactly what this is for.

Still not sure? **[Send me an email]** or **[DM me]** and I'll tell you straight which one actually makes sense for where you are right now.

WHAT YOU GET - signature sales page

Prerequisites: A working website on Squarespace or Showit, clear offer details

Painted Horse Winery: From outdated to Converting in Week One

“When I hired Catie, it was because our website was not user friendly and I wanted someone who could make it have a better customer experience. I didn’t realize how much else needed to be fixed! She improved everything from the overall look, to the customer experience, to the amount of information added, to the ability to purchase online tickets! It was an amazing overall transformation that has visibly increased our revenue!

When we launched the website, everything changed! Prior to the website launch, she started putting out teasers in the newsletters about the coming release of the website. She then offered a giveaway to whomever counted the most Fraunky Donkeys (our beloved donkey) on the site. That was a huge success and it got people to click through every page!”

-Pamela Borgel - Founder of Painted Horse Winery


Crystal Smith Paul, Author: From Overwhelmed to Book of the Month

*”Before working with Catie, I felt overwhelmed. I knew I needed a website before my book launched—while social media is important, an author owns their website, and that’s essential when establishing a brand.*

*Catie’s process was organic, not cookie cutter. She’s incredibly creative, which aligns well with my fiction writing. I didn’t have to ‘know’ a lot about websites—she filled the gaps in my knowledge and led me in the right direction at every step.*

*Having my website ready during launch gave me a true marketing platform for my book and brand, especially when opportunities like Reese’s Book Club and Book of the Month came through. It’s a place to express myself and market my writing in a way I’m only able to in person. Now I feel wonderful sharing my URL with media, readers, and industry contacts—it’s beautiful and really represents me.*

*Going custom was invaluable because it can grow with my career. I’m already using it to launch my Substack, sell merch, and market future books. My advice to other authors: invest in a professional website unless you yourself are an extraordinaire. As an author, your focus should be on writing.”*

-Crystal smith Paul





You've already done the hard work of building your expertise. You've proven your worth to the clients who know you. Now it's time for your website to do the same for everyone who hasn't met you yet.

Let's build something that feels like home for both you and your ideal clients—a custom website that finally matches the caliber of work you provide.

Fill out a quick inquiry form 

I'll review and email you within 2 biz days

If we're a fit, we'll schedule a discovery call to talk through your vision

From there, I'll send you a proposal with timeline and next steps

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Hire me to design your signature site

Is the signature site right for your brand?

You need a site live by next Tuesday (I need 5-6 weeks minimum)



Then the signature site isn’t built for your timeline!


 You’re still figuring out what you offer or who you serve


You may be better off starting out with my positioning offer the studio sesh

You just want to check “website” off your list without doing the strategic thinking work


Okay now I’m getting excited - just one question left….

Are you ready to build a website that feels as unmistakably yours as your own signature

That’s kind of a bummer. sound's like this offer isn't your vibe.

Well then what are you still doing here! Click that button already! I can’t wait to hear about your project

Sounds like we might not be the best match! I want to make sure your site works hard & looks like a piece of art

Let’s design your signature site

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

↓ Who is this for?

Multi-passionate entrepreneurs and service providers who've been in business 1-3+ years and have outgrown their current website (or never built one that actually works). You're landing bigger clients, charging more, or pivoting your offers—but your online presence doesn't reflect where you are now.

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

↓ What exactly do I get?

A completely custom 6-page website (home, about, contact/get started, two service/sales pages, blog setup, plus custom 404 & subscribe pages) built on strategic foundation with brand identity refresh included. Plus all the technical stuff: email integrations, third-party tool connections, SEO optimization, mobile-responsive everything, 1:1 training, and 30 days post-launch support.

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

↓ Where/what platform do you build on?

I specialize in Squarespace and Showit. We'll figure out which platform works best for your specific business needs during our strategy phase—I'm not married to one over the other, just whatever serves your goals.

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

Because proper strategy, thoughtful design, and thorough testing can't be rushed. Those "website in a week" offers either use templates (not custom), skip strategy entirely, or don't include the technical setup and training you actually need. I'd rather do it right than do it fast.

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

We kick off with strategy (your brand, goals, user journey), then I source creative direction from your actual story, design around your copy (words lead, design follows), handle all technical implementation, and launch strategically with full training. Timeline is 5-6 weeks from kickoff to launch.

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

You're active during strategy phases and provide feedback on design concepts, but I handle all the technical heavy lifting. Think of it as collaborative where it matters (your story, your vision) and hands-off where it doesn't (the 40+ technical tasks you don't want to learn).

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

Brand messaging figured out, professional photos (or willingness to get them), clear offers, and either a copywriter or your own copy drafts with my feedback. I provide copy consulting and frameworks, but I'm not writing 10 pages of web copy from scratch—that's a different service. (I can recommend trusted copywriters if needed.)

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

You can—and honestly, if you're early in business or bootstrapping hard, templates might be the right move for now. But if you're considering investing $5K+, you've probably already tried templates and realized they force your story into predetermined boxes. They also don't come with strategy, can't be truly customized without code knowledge, and don't provide the training and support to maintain them long-term. Templates are fine; they're just not custom, and there's a reason you're here looking at this instead.

→ What makes your website design services different from templates or DIY platforms?

→ What do I need before we can start?

→ How involved am I in the process?

→ When do we start and what’s the process like?

→ Why does this take 5-6 weeks when I’ve seen “websites in a week”?

→ Where/what platform do you build on?

→ What exactly do I get?

→ Who is this for?

→ Can’t I just use a template and customize it myself?

→ What makes your website design services different from templates or DIY platforms?

Unlike many designers who start with visual elements and fit your content in afterward, I begin with strategy and content before creating designs. I believe your words should lead your visuals—not the other way around. Additionally, I source creative inspiration directly from your brand's story, creating a visual identity that authentically represents who you are rather than following generic trends.

Not Ready to Redesign Your Entire Website? Start Here.

Maybe you're not at the "rebuild everything" stage yet. Maybe you DIY'd something that's 70% there and you just need someone to tell you what's actually broken versus what you're overthinking.

Book a Studio Session—we'll spend 60 minutes tearing apart your current site (in the most helpful way possible) and you'll walk away with a prioritized action plan you can tackle yourself.

Perfect if you want to:
  • Get a non-biased, expert review of your current site
  • Identify what's confusing visitors or killing conversions
  • Create a prioritized action plan you can implement yourself
  • - Understand the *why* behind website best practices (so you can apply them forever)
book a studio sesh

What a Studio Session Client had to say about her site

"Having a non-biased set of eyes on my DIY'd website. Better yet, a knowledgeable set of eyes. As most business owners DIY'ing things the only people to have looked at my website before our session was my partner and #1 client, they're amazing, but they don't have a non-biased point of view when looking at things for my business.*

Catie picked apart my website from the navigation bar to each page. Gave constructive and kind feedback. She was able to point out things that I wouldn't have noticed for at least a year. I really thought we'd work on just how the branding was applied, but we worked on the entire flow of the website. It was truly a whole website audit experience in 60min.*

I walked away feeling extremely clear on my next steps. How to make everything better and more aligned. How to incorporate my new branding as well as where to re-word / re-work the website. After the session she delivers the recording, AI notes and an even simpler breakdown of what we talked about with priorities and compliments on what was working well. These notes have been easy to revisit after some time away from the website.*

But the most important thing that working with Catie (now in multiple ways) has done for me, is given me a better understanding of branding, marketing, website. She didn't just give me the tools or the notes, she gave me the reasoning that I can build upon forever.*

*THANK YOU!! I hope to sign up for another session sometime this fall when I have finally made it through that list. :)"*

Savannah Founder of Free Yet Focused

help me design my signature site

Studio Sessions | brand pivot strategy

Brand Brushstrokes | Illustrations & Identity

The Signature Site | DFY Website Design

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