I help multi-passionate entrepreneurs create brands that feel unmistakably you…
because despite what the internet has told you. You are a big part of your brand after all.
I’m Catie—brand strategist, web designer, and illustrator who helps creative entrepreneurs stop watering down their personality to look ‘professional enough
of coarse You want your brand to feel like you—
but translating that into colors, fonts, and a website is keeping you up at night, staring at a Canva screen and still not loving what you end up with.
You know what you want to say, just not how to say it. You know what you want your brand to look like, but you just don't know how to make it look or feel the way it does in your head.
The Pinterest board has 47 tabs. The Notion doc is getting out of hand. You've rewritten your homepage three times this month and it still doesn't sound right.
And honestly? The whole "pick your niche" conversation makes you want to scream. Because you're not just one thing.
You're a coach and a writer.
A designer and a strategist.
A [insert thing] who also does [other thing] and doesn't want to pretend half of yourself doesn't exist just to have a "clear brand."
Maybe you've tried the DIY route. You've taken the courses, bought the templates, followed the Instagram accounts that promise "elevated" branding.
Or maybe you’re staring on a rebrand because your business has outgrown your current brand, and the thought of going through this process again—the digging, the soul-searching, the months of trying to get clarity on what this thing even is—feels exhausting. Overwhelming. But still… you know you want to do it.
But everything you create feels... ehhh fine?
Professional enough.
But not you.
You don't need someone to hand you another template or tell you to "just pick one thing." You need someone who gets that building a personal brand when you're multi-passionate isn't about simplifying yourself into oblivion. It's about finding the through-line that connects all your dots into one cohesive story.
And then translating that story into a visual world that actually feels like home.
Lucky for you, figuring out how to do exactly that has been my whole story.
I graduated with a BFA in Art Education, convinced I'd teach art in classrooms. Three weeks into eating my way through Italy on a study abroad teaching trip, I realized that the American classroom wasn't my path. So I did a hard pivot—and started managing social media for restaurants, designing logos, running PR campaigns. I discovered I was good at both the creative *and* strategic side of business.
When COVID hit, I went all in on building my own brand from scratch. No template. No roadmap. Just a BFA, a sticker-covered MacBook, and a lot of figure-out-able attitude.
Since then, I've designed 30+ brands for multi-passionate entrepreneurs. And I've evolved my own brand multiple times—which means I'm not just theorizing about what works. I've lived it. DIYed it. Rinsed, repeated, and then some.
Building a brand when you’re multi-passionate isn’t about picking one thing. It’s about finding the through-line that connects all your dots—and translating that into a visual identity that actually feels like you.
When you get that right, everything shifts. My clients finally launch offers they’ve been sitting on. Their websites convert without feeling salesy. Content creation gets easier. They book higher-tier clients because their positioning is clear.
I understand both sides of branding—the creative side that wants it to feel personal, and the strategic side that needs it to position you for growth.
I'm here to help you figure out what makes you different, translate that into design that feels like home, and give you the foundation to build something that grows with you.
But don't just take my word for it.
And since we're getting to know each other, you can expect me to get sidetracked from time to time talking about:
- Camping, hiking, and canoeing way upstate in New York (the kind of upstate where you lose cell service and that's the whole point)
- My deep and undying loyalty to the Buffalo Bills (we don't talk about certain playoff games)
- All the national parks I want to visit and road trips I already have planned (I'm a Cancer sun with a Sagittarius rising, so I crave home *and* adventure—it's a whole thing)
- The crazy renovations we're doing to our almost 100-year-old house (currently featuring: no kitchen, a toaster oven in the bedroom, and a lot of creative problem-solving)
- My alter ego as a crazy garden lady / pretend flower farmer (the pretend part is doing a lot of work in that sentence)
- My background TV obsession and how I'm watching New Girl for the 47th time, OR STILL HATING ON THE INSUFFARABLE RORY
When I'm not designing brands, you can find me & my soon to be husband in my more-cows-than-people small town in upstate New York. Working on our house or in my garden. Hiking, paddling, or on some kind if adventure with our American black lab Waylon not far from my side.
I believe your brand should grow with you, not box you in. Which means I’m not here to tell you to niche down or pick one thing. I’m here to help you find the through-line that makes all your things make sense together.
I build brands through mentorship, not just design. The visual stuff? That’s the fun part. But the real work is helping you get clear on your positioning, your story, and what makes you different. I can’t do that for you—but I can guide you through the process so you actually own the clarity we create together.
I’m radically transparent about pricing, process, and why things cost what they do. No “investment” language. No fake scarcity. No countdown timers. If an offer is right for you, you’ll know. If it’s not, that’s okay too.
I teach you the “why” behind every decision. Because you shouldn’t need me forever. The goal is to give you the foundation and understanding to make confident brand decisions on your own after we’re done working together.
I show up well-researched, organized, and ready to solve problems. My clients consistently mention how thorough and resourceful I am. That’s because I actually care about getting this right—not just delivering something pretty, but building something that works for your business.
I’m the right designer for you if….
You're a multi-passionate entrepreneur who's tired of trying to fit into someone else's brand box
You want a brand that feels like *you*—not a watered-down, "professional" version of you
You're ready to stop DIY-ing your way through Canva at midnight and actually invest in your brand
You value clarity and strategy just as much as beautiful design
You want to work *with* someone, not just hire someone to execute your vision
You're building something you want to grow with for years, not just a quick fix
You're open to mentorship and willing to do the deep work to get clear on your positioning
You want someone who will tell you the truth, even when it's not what you expected to hear
But I’m probably not the best fit if…
You want someone to just “make it look pretty” without any strategic thinking
You’re looking for the cheapest option (I’m not the most expensive, but I’m not the cheapest either)
You want a designer who will just execute exactly what you tell them without pushback
You need everything done yesterday (good work takes time, and I build in space for clarity to develop)
You’re not willing to dig into your brand strategy and do the self-discovery work
You want a cookie-cutter template solution
You’re expecting me to read your mind (I’m good, but I’m not *that* good—communication is key)
Whether you're launching, rebranding, pivoting, or just ready to finally love your brand—here's how we can create something that celebrates who you really are while strategically growing your business.
Not sure where to start?
Book a disco call (that’s discovery call, but more fun) and we’ll figure out what makes sense for where you are right now.
Studio Sessions: WEEK LONG REBRAND STRATEGY SPRINTS
Perfect when you need strategic guidance on what's next. Sometimes you just need to brain-dump your brand overwhelm with someone who gets it. In 60 minutes, we'll tackle whatever brand challenge is top of mind—from website strategy to visual direction to figuring out your next pivot. You'll walk away with a clear strategy and the confidence to move forward.
Brand Brushstrokes: Custom Brand Identity + Illustrations
For when you’re ready to show up as your whole, multifaceted self. Stop second-guessing every design decision and get a comprehensive brand package that marries your personal and professional sides. Through custom illustrations and strategic brand development, we’ll create a one-of-a-kind, instantly recognizable brand and the guidelines you need to actually use it.
The Signature Site: Custom Website Design Through Visual Storytelling
When your business has outgrown your website. This done-for-you website design takes you from strategy through site launch. Together we build a website that screams you—where the visual story works with your copy and content, creating a site so aligned it’s like you put your signature on it.
