The brand strategy roadmap for your next pivot, rebrand, or refresh

Whether you need to reposition an offer that isn’t landing, figure out how your new direction fits with everything you’ve already built, or get a non-biased set of eyes on your website — this week-long strategy sprint gives you the route, not just the destination.

You get a 60-minute strategy session, a custom Notion workspace with every recommendation and next step, and a full week of support — so you know exactly what to do, in what order, without the overwhelm.

schedule a studio sesh

Everyone wants clarity. But no one knows what that actually means.

clarity is one of those vague marketing girlie words that sounds helpful but doesn’t actually tell you what to do.

And if you’re in the messy middle of a pivot, refresh, or rebrand? Forget it. The list of things that might need updating gets longer every time you look.

yup that's me!

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

you need the roadmap

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

You change one thing, your offer structure, your messaging, your visual identity, and suddenly everything else feels off too.

your About page doesn’t match anymore. Your Instagram bio is outdated. Your services page is confusing. Your nurture emails feel misaligned.You start a list of things to update. The list gets longer. You get more overwhelmed.

And here’s the hardest part: It’s not that you don’t know what to do.

You just don’t know where to start. How to sequence it. What’s going to give you the biggest bang for your buck. What actually needs your attention versus what is busy work that your audience won’t give a flying you know what about.
That’s why you don’t just need clarity. 

What you’re actually getting (it’s not just a call)

✓ 60-Minute Live Strategy Session (Recorded)

We dig into what’s actually stuck, why, and what needs to change. This isn’t vague life-coaching energy — it’s focused strategic problem-solving with someone who’s going to be honest with you about what’s working and what isn’t.
You don’t need to come in with a perfectly articulated problem. Most people can’t fully explain what’s wrong yet — they just know something feels off. That’s the whole point. I help you sort through it.
The call is recorded with Fathom so you can revisit it anytime without frantically taking notes.

✓ Your Custom Strategy Roadmap Workspace (Delivered within 2 business days)

This is where the real value lives — and it’s why this isn’t just another strategy call.
After our session, I spend two full days building you a custom Notion workspace tailored to whatever you’re working through. This isn’t a template. It’s not a generic PDF. It’s a complete implementation system built specifically for your brand and your stuck point.
Every workspace includes:

  • Session recording & notes with hyperlinked timestamps so you can jump to exact moments in our conversation
  • Strategic recommendations with the reasoning behind every suggestion — not just “what to do” but why, so you can make confident decisions even after our week together ends
  • Phased action plan customized to your capacity and timeline, with checkboxes and progress tracking so you always know where you are and what’s next
  • Frameworks, templates, and resources you can plug your info into and actually use — content frameworks, messaging templates, tool recommendations, embedded Loom videos for anything that needs more explanation

For Summer, a skincare entrepreneur launching a new seasonal program, it was a complete 5-week launch plan — offer structure, pricing strategy, a pillar blog outline, email automation setup, and a booking system workflow.

For Devon, a health coach stuck in content decision fatigue, it was brand positioning, a newsletter strategy, a content system with a monthly planning template, and a launch calendar. For Savannah, it was a full website audit with page-by-page fixes and a prioritized action plan she’s still working through months later.

Same container. Completely different roadmaps. Because your stuck point isn’t the same as anyone else’s.

✓ One Week of Direct Support

The workspace isn’t a “here you go, good luck” situation.
After I deliver your roadmap, you get a full week of access to me for questions, feedback, and gut-checks as you start digging into the work. 

This is where the real implementation momentum happens. You’re not sitting alone with a beautiful workspace wondering if you’re interpreting it right. You’ve got me in your corner for the week while it’s all still fresh.
(Support happens via Notion comments and email — so everything stays documented in one place.)

✓ Strategy Session Notes

All my strategic thinking from our call, organized into sections you can reference long after the session:

  • Where your brand is right now (current state)
  • What you’re currently working on (immediate priorities)
  • What’s keeping you from moving forward (specific blockers + resources)
  • What’s gotten in the way so far (progress analysis)
  • My strategic recommendations (the “why” behind what to do next)
book your studio session

here's what my client's have to say ↓

"I definitely recommend Catie. I was impressed with how quickly she grasped my concept and vision and gave me pinpointed guidance—both on the spot and in the follow-up. She seemed excited to work on my project, which I appreciated. She made everything easier and more fun, allowing me to focus on creative energy instead of logistics. I'll be booking another studio session with Catie again."

Before: I felt like I had the vision but needed the implementation plan and solid advice to make my project come to life in an efficient and effective way.

After: In just a few days I had everything thing I needed to get to work and make it happen. I have clarity and and checking the to-do list boxes. It still takes a lot of time to get all the pieces in place but a huge weight is relieved when you know you have a clear plan. I even feel more clear on the vision itself.

summer murphy | Ritual Skincare by summer

The slow branding philosophy in action

book a studio session

How one Studio Session gave Ash the clarity she needed

Ash is a resilience coach who'd been trying to rename and reposition her signature offer for months. She knew the name "Practical Woo Playdate" wasn't working, but she couldn't figure out why or what to call it instead. She was overwhelmed by all the pieces that would need to change once she renamed it—her sales page, her messaging, her content strategy.

What We Uncovered:

In our 60-minute session, we discovered the real issue wasn't just the name. The offer itself was positioned as "approachable" when what she actually does is help people build resilience through deeply practical spiritual tools. We worked through her framework, identified how her ideal clients actually describe their problems, and mapped out what the offer promise really was.

The Strategic Reset:

I delivered a complete positioning overhaul in her Notion workspace, including:

  • Offer positioning and promise clarity
  • Naming direction and keywords to test
  • Sales page messaging framework
  • Content strategy for the rollout
  • Phased implementation plan based on her capacity

her words:

"I've been wanting to rename this all summer... I genuinely don't know how to pitch this. Even though this should be the easiest thing that I can pitch because it's my intro offer. It should roll off my tongue. And it doesn't."

After our session, she finally had the clarity to move forward without the second-guessing spiral.

"That call with you was magical. I realized how much I needed to just get out of my own head and talk to somebody... I actually did have a lot more clarity on the offer than I thought I did but I would have never realized that unless I had to talk about it. And the notion dashboard where everything lives has been such a saving grace."

about catie

I’ve navigated my own brand pivots, launches, and "wait, does this even make sense anymore?" moments. I know how paralyzing it is when you're too close to your own brand to see what actually needs to change.

Over the past few years, I've worked 1:1 with 30+ creative entrepreneurs and service providers on positioning, messaging, website strategy, and visual identity. I've seen what actually works (and what people *think* will work but doesn't).

Here's what I know for sure:

Every brand decision is connected—your messaging, your visual identity, your website structure, how you show up on Instagram. When you're inside your business every day, it's really hard to see which pieces need attention, in what order, and which ones are fine as-is.

You don't need to redesign everything every time you evolve. Brands are supposed to grow with you. You just need someone to help you figure out what actually needs attention versus what just feels boring to you.

Most people who book Studio Sessions can't fully articulate what's wrong yet. They just know something feels off. They're overwhelmed. They're experiencing the branding butterfly effect. They're stuck in the inspiration-burnout cycle. They're creating in an echo chamber and need someone to shoot them straight.

That's exactly what this is for.

We focus on the ONE thing that needs attention right now—not your entire brand strategy. You get a complete strategic reset for that specific stuck point, with a clear action plan so you can implement without the overwhelm.

You don't have to figure this out alone.

let's do it together

You’re stuck in the 
inspiration-burnout cycle.

You get a flash of clarity and race to implement everything before it evaporates. You work frantically, trying to capture all the ideas. Then you crash—burnt out and unable to touch your brand for weeks. By the time you recover, you’ve forgotten half of what felt so clear, and the cycle starts again.

 You’re creating in
an echo chamber.

You’re experiencing the branding butterfly effect

When you’re working alone, you end up reinforcing what you already think instead of getting the outside perspective that actually moves you forward. You need someone who’ll shoot you straight, not just validate what’s already in your head. Because that’s what happens when we’re just creating in a vacuum by ourselves with no other feedback—we can’t see what we can’t see.

 You change one thing—your offers, your messaging, your visual identity—and suddenly everything else feels misaligned. The list of what needs updating gets longer every time you look. You could rush to fix everything at once and burn out. Or you could get strategic about what actually needs attention right now, implement that without overwhelm, and address the next thing when you’re ready.

you’re inside your brand every day, it’s nearly impossible to know what actually needs attention, in what order, and what’s going to move the needle versus what’s just busy work.

Not a 20-page brand strategy deck that's going to collect digital dust on your desktop for the rest of eternity.

Not vague advice about "finding your why" or "connecting with your ideal client."

You need someone who’ll shoot you straight and help you see what actually needs attention right now. Someone to capture all your ideas in one central spot so they don’t evaporate. Structure to implement at your own bandwidth without burning out.


i'm your girl

"Working with Catie felt like partnering with someone who truly understood my business. The prep work, the strategic questions, and the level of detail she brought to the session were incredible. I was blown away by how much value was delivered in Notion — it gave me structure, clarity, and systems I didn’t even realize I was craving. I left the session feeling energized, focused, and excited to build my business with intention this year."


Before the session, I was feeling burnt out in my business and unsure of which direction to go or what to focus on next. I knew I needed structure and clarity, but I didn’t have a clear roadmap. I was looking for a way to feel organized and confident about the next steps that would actually move the needle forward.

After our session, I felt completely re-energized. It reignited my excitement for my business and gave me a clear strategic plan to implement. Instead of feeling scattered, I now feel focused and motivated to build out my systems and content in a way that feels aligned and sustainable for this year.

devon donkin | Alcohol-free wellness coach

click the link below to book your 60-minute call (usually scheduled within 1-2 weeks of booking).


01.

Fill Out Your Intake Form:  Before our call, I’ll send you a short intake form (10 minutes max) so I’m not starting from scratch. This helps me prepare and means we can jump straight into strategy during our session.

02.

Your Strategy Session:
We spend 60 minutes digging into where you’re stuck, why, and what actually needs to change behind the scenes to reach the goal you have for your brand’s next evolution. The call is recorded so you don’t have to worry about taking notes—you can just be present and think alongside me.

03.

You Receive Your Notion Dashboard:
Delivered within 2 business days of our call, you’ll get your custom Notion workspace with your complete 3-month action plan. Everything we discussed is organized, prioritized, and ready to implement.

04.

You Implement (At Your Own Pace): Work through your action plan week by week using the checkboxes and frameworks I’ve built for you. If you realize you need execution support, we can talk about Brand Brushstrokes or Signature Site—but the workspace is designed for DIY implementation.

05.

✓ You’re stuck in the inspiration-burnout cycle—you get a flash of clarity, race to implement before it disappears, then crash

✓ You’re creating in an echo chamber—you need someone who’ll shoot you straight instead of validating what’s already in your head

✓ You’re experiencing the branding butterfly effect—you updated one thing and now everything else feels misaligned

✓ Your good ideas keep evaporating before you can implement them—you need someone to capture them all in one place

✓ You feel like something’s off but you can’t articulate what—and you’re tired of trying to diagnose it yourself

✓ You want strategic clarity AND an implementation plan, not just vague advice

✓ You’re willing to do the work yourself (this is strategy + roadmap, not done-for-you execution)

You’ll love this if:

This probably isn’t for you if:

This probably isn’t for you if:

✗ You want done-for-you design or copywriting (this is strategic direction, not execution—though I can recommend next steps if you need that)

✗ You’re not ready to implement what I give you (the workspace only works if you actually use it)

✗ You need ongoing support and accountability (this is a focused reset, not a 12-week program—though you can book multiple sessions for different stuck points)

You’ll love this if:

The power of perspective

“Catie was able to point out things that I wouldn’t have noticed for at least a year. I really thought we’d work on just how the branding was applied, but we worked on the entire flow of the website—which is exactly what I needed but didn’t realize.”

— Savannah, Operations Consultant & Lighting Engineer

This is what I mean by “you’re too close to see clearly.” Savannah knew something felt off, but she couldn’t put her finger on what. She thought it was brand application. What she actually needed was a complete website flow overhaul—something she wouldn’t have figured out on her own for another year.

You don’t need to diagnose the problem before you book. That’s literally what the session is for.

get my eyes on your brand

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

↓ What if I can’t explain what I need help with?

That's literally the most common thing I hear.

You wouldn't go to the doctor if you already knew your diagnosis. You show up because something feels off and you need help figuring out what it actually is.

That's what this session does. Maybe you think you need a rebrand when you really just need better positioning. Or you think your whole business model is broken when it's actually just one offer that isn't aligned with the rest of your brand.

I help you sort through that. You don't need to come to the call with all the answers—you just need to show up with the floaty, hard-to-explain sense that something isn't working.

Somewhere in the machine that is your brand, a gear is stuck. We figure out the issue so we can get things running smoothly again.

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

↓ Can I book multiple Studio Sessions?

Absolutely. Most clients book one session for a specific stuck point (like offer positioning), implement for a while, then book another session when they hit a different challenge (like website clarity). This is designed to be repeatable—you don't need to solve your entire brand in one go.

→ What if I can’t explain what I need help with?

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

↓ What if I’m DIY’ing my website or brand design?

Perfect. The Notion workspace includes DIY implementation guidance, tool recommendations, and frameworks you can use yourself. I'll also flag where it makes sense to bring in help versus doing it yourself—but everything is designed so you can execute it solo if that's your preference.

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

↓ What if 60 minutes isn’t enough time?

It's enough time to get clear on what needs to get done behind the scenes of your brand and map out what needs to change—that's what the session is for. The real strategic work happens in the 2 business days after, when I build your custom Notion workspace with all the details, frameworks, and action steps. You're not paying for just 60 minutes—you're paying for my strategic thinking, the workspace buildout, and the phased implementation plan.

Plus, client's often book multiple Studio Day's or opt to get added support through my VIP Day version of this offer or 1:1 Design offers.

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

→ What if I don’t love Notion?

→ Can I really implement this myself or will I need to hire help?

↓ What if I don’t have time to implement right away?

The Notion workspace I build for you is designed with your capacity in mind.

You can knock out quick wins now and save bigger projects for when you have more breathing room. Or you can take it slower—the workspace is yours forever. No expiration date.

You work through it at whatever pace makes sense for your schedule and energy.

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

→ What if I don’t love Notion?

↓ Can I really implement this myself or will I need to hire help?

The workspace is designed specifically for DIY implementation. That's the whole point. **I strongly believe that you, the founder of your brand, have to do the work to get clarity in the first place. No one else can do that for you. In a Studio Session, I facilitate you doing that work.**

I'll flag where it makes sense to bring in help (+ recommendations) versus doing it yourself. If I have a newsletter, blog, template, or framework of my own that makes sense in your toolbox, I'll add that too. When I know of a resource, digital product, or offer that is NOT my own but makes sense as part of your next steps, I'll include that too.

And if you realize later that you want execution support, we can talk about Brand Brushstrokes or Signature Site—but the Studio Session workspace is designed to be actionable on its own.

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

↓ What if I don’t love Notion?

You can export everything as a PDF or Google Doc if you prefer. But the Notion workspace includes interactive checkboxes, collapsible sections, and embedded resources that make implementation way easier—so I'd recommend trying it even if you don't usually use Notion.

→ Can I really implement this myself or will I need to hire help?

→ What if I don’t have time to implement right away?

→ What if 60 minutes isn’t enough time?

→ What if I’m DIY’ing my website or brand design?

→ Can I book multiple Studio Sessions?

→ What if I can’t explain what I need help with?

→ Need a more “you” brand identity? Explore brand design & illustrations in brand brushstrokes

→ Need a new site? Build a new home base for your brand inside the signature site

→ Not ready to commit? Subscribe to my newsletter for free brand strategy insights every week

Studio Sessions | brand pivot strategy

Brand Brushstrokes | Illustrations & Identity

The Signature Site | DFY Website Design

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