One day a week “for your brand” sounds responsible — but it’s usually why nothing actually changes. You start to build momentum, then real life (and client work) cuts in, and you’re back at square one the next time you sit down.
In this post, I’m sharing my quarterly reset ritual: the CCO Week — a 7–14 day sprint where you become your own client and go deep on one meaningful project (not a hundred little tasks). It’s not about perfect conditions or clearing your calendar. It’s about finding your pockets of time, protecting them like a client meeting, and finally making real progress on the work that keeps getting pushed to “someday.”
If you’re tired of your brand living in the leftovers, this is your permission slip — and your plan.