The algorithm is not to blame for bad design.

On Instagram, a single design choice can be the reason someone stops to read your post.

This applies to all types of Instagram content, including stories, reels, and especially carousel posts.

In fact, a well-designed static post is one of the most effective ways to add value and increase engagement on Instagram.

in this two hour masterclass you will learn how to design instagram posts that...

Carousels generate higher engagement rates than images or videos.

did you know?

Carousels that include images and videos bring an average engagement rate of 2.33%. This is significantly higher than posts with images (1.74%) and videos (1.45%) (Publer.io)

Don't let your design and content creation skills keep the right eyes from seeing what you have to say

Here's what we'll cover

lesson 01.

BRANDED CONTENT BASICS

Before you can design your content, you need to determine what type of static content will work best for your brand.

No one really cares how visually appealing your Instagram post is if the content itself is lacking. In this module, we will discuss the basics of branded content, including:

✓ The importance of creating educational & shareable content
✓ How to create content categories that align with your services & products
✓ Generating high-quality content ideas
✓ Establishing a content bank
✓ Content planning systems, platforms, & best practices

LESSON 02.

IG DESIGN DO’S & DONT’S

I hate to break it to you, but using random Canva templates isn't helping your brand recognition.

Take a step back and view your feed from a designer's perspective. Learn to identify design decisions that can negatively impact conversions, which can't be blamed on the algorithm. I'll show you how to:

✓ Use design elements effectively to grab & hold your followers' attention
✓ Format your copy to increase readability
✓Use color to capture your audience's attention in a world where attention spans are only 3 seconds long
✓ Create a consistent Instagram aesthetic

lesson 03.

DESIGN WITH ME

Kick back and relax (maybe just take a few notes) while I do all the heavy lifting. Consider this a crash course in conversion-friendly Instagram design tricks - but I'm doing it all for you in Canva. Design with me in real-time, and I'll teach you:

✓ How to elevate your brand identity to capture more attention on Instagram
✓ How to use branded identity guidelines to curate your Instagram aesthetic
✓ How to create compositions like a pro
✓ Carousel design strategies, ideas, & inspiration

lesson 04.

design with you

Alright, break's over. Now it's time to put everything you've learned to the test and design your own branded templates in Canva. I'll set the timer while you work on creating professional-looking compositions that will:

✓ Recycle and create more content
✓ Save time and build brand recognition
✓ Generate high-value content

But don't think I'm going to let you off that easily. Having a second set of eyes can work wonders for your design. I'll provide live critiques of your templates to help you identify areas for improvement.

My first love was Art and Design. That's right, I was an Art School kid. But then I panicked decided I needed to be “qualified” for something more (oh, if I could go back and talk to 20-year-old me). That led me to my second love, teaching. I finished my degree in Art Education, but in my gut - I knew it wasn’t my path.   

After a couple of lost years, I decided I wanted to be my boss and discovered marketing and social media. 

With a unique blend of business coaching, brand strategy, and creative design, I can help you transform your vision into a powerful brand.

Think of me as your full-service brand partner, guiding you from concept to completion, and creating a comprehensive and one-of-a-kind brand.

meet the teacher

hey!

i'm Catie

3498323094 Google searches later here we are

By the end of this Masterclass, I'll have given you the tools, too...

take the class

free resources

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