Building a brand is a lot of work — but it doesn't have to be so complicated. Step-by-step guides, platform breakdowns, and client case studies that decode the fluffy marketing terms and show you what actually grows your business.
Note to Self: Making Branding Make Sense
One day a week “for your brand” sounds responsible — but it’s usually why nothing actually changes. You start to build momentum, then real life (and client work) cuts in, and you’re back at square one the next time you sit down.
In this post, I’m sharing my quarterly reset ritual: the CCO Week — a 7–14 day sprint where you become your own client and go deep on one meaningful project (not a hundred little tasks). It’s not about perfect conditions or clearing your calendar. It’s about finding your pockets of time, protecting them like a client meeting, and finally making real progress on the work that keeps getting pushed to “someday.”
If you’re tired of your brand living in the leftovers, this is your permission slip — and your plan.
7/20/26
Hey, I'm Catie—the gal behind the screen writing these posts
I'm a brand strategist, designer, and illustrator who works with multi-passionate entrepreneurs to create brands that feel unmistakably *them*. I write for online business owners who are looking for answers when it comes to their brand, website, and how that all connects to content and marketing.
So grab a fresh cup of coffee, get comfy, and browse around. I've got step-by-step guides, platform breakdowns, client case studies, and deep dives that make sense of the branding terms that can actually help you grow your business.
I also write personal articles on The Sunday Sauce on Substack
One day a week “for your brand” sounds responsible — but it’s usually why nothing actually changes. You start to build momentum, then real life (and client work) cuts in, and you’re back at square one the next time you sit down.
In this post, I’m sharing my quarterly reset ritual: the CCO Week — a 7–14 day sprint where you become your own client and go deep on one meaningful project (not a hundred little tasks). It’s not about perfect conditions or clearing your calendar. It’s about finding your pockets of time, protecting them like a client meeting, and finally making real progress on the work that keeps getting pushed to “someday.”
If you’re tired of your brand living in the leftovers, this is your permission slip — and your plan.
7/20/26
Brand Growth Resources from Cedar June Studio
The Cedar June Brand Color Kit
PDF guide, canva template & tutorial
your brand.
2d Design Masterclass
learn the design basics that will help you make the most of your brand id & save time in canva
your brand.
Chief Creative Officer Week FREE framework
get more done for your brand in 5 days than you have in the last 5 months
behind the brand
Behind The Brand is a weekly newsletter for solopreneurs and small business owners navigating the ongoing reality that their brand needs to evolve—whether they’re working with a DIY setup, in the middle of a rebrand, or maintaining an established brand through business pivots.
whether you're working with a DIY setup, in the middle of a rebrand, or managing an established brand through business pivots. If you love learning about the why behind brand design and want practical, actionable strategies to help you own your personal brand and feel confident marketing it—because you understand not just the what, but the how and why—then this is for you.
BRAND COLOR KIT
BRAND & DESIGN BASICS
BRAND IDENTITY
ILLUSTRATIONS & ICONS
BRAND PIVOT STRATEGY
WEBSITE & SALES PAGE DESIGN
